Fresh Cream is one of Monterey's most enduring and popular restaurants. It was started by Robert Kinkaid in 1979 with humble beginnings at 807 Cannery Row in the same building which later hosted the Sax Gallery for 19 years.
After Sax had done the logo for the restaurant (which won a 1st place Sam Seagull Award), he was eager to show the poster possibilities to Robert. He printed the first image Les Fraises a la Crème' on a hand built plywood press with water based inks in his apartment with help from fellow artist, Barry Revis. Robert liked it, and so the first official Fresh Cream Serigraph was commissioned. For a brief time, the Sax Gallery and the Fresh Cream restaurant were in the same building. Many a honeymooner had come down to have their prints signed by the artist. Unfortunately, many of the original prints were destroyed in a kitchen accident. The third Fresh Cream image features their signature dessert treat. A large strawberry dipped in molten sugar. This print was commissioned to celebrate the move of the restaurant to a larger location. The artist has saved 10 complete sets of all three prints that are now available.
Fresh Cream
From his studio/gallery at 807 Cannery Row, Monterey, CA. Jeffrey Sax has been producing and selling his work to a worldwide audience. His serigraphs from the 1980's were hand printed, one color at a time, by master printers (primarily David Smith of Seriphics). Edition series were usually limited to 500 prints (or less) and there are no originals. The artist working with a photographer created transparent overlays which were then burned onto screens by the printer. This integrity factor combined with Jeff's artistry has earned him representation in museums alongside artists like Warhol, Picasso, and Rauschenberg.